In 2022, the most popular type of influencer content on social media in Germany was fashion, according to the followers. 71 percent of respondents stated that they follow influencers who produce this type of content. Also popular with 62 percent of respondents was content relating to home and design.
What type of influencer content do you follow on social media?
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Bitkom. (May 5, 2022). What type of influencer content do you follow on social media? [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1366552/influencer-content-followed-social-media-germany/
Bitkom. "What type of influencer content do you follow on social media?." Chart. May 5, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1366552/influencer-content-followed-social-media-germany/
Bitkom. (2022). What type of influencer content do you follow on social media?. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1366552/influencer-content-followed-social-media-germany/
Bitkom. "What Type of Influencer Content Do You Follow on Social Media?." Statista, Statista Inc., 5 May 2022, https://www.statista.com/statistics/1366552/influencer-content-followed-social-media-germany/
Bitkom, What type of influencer content do you follow on social media? Statista, https://www.statista.com/statistics/1366552/influencer-content-followed-social-media-germany/ (last visited August 24, 2024)
What type of influencer content do you follow on social media? [Graph], Bitkom, May 5, 2022. [Online]. Available: https://www.statista.com/statistics/1366552/influencer-content-followed-social-media-germany/